This gift box is designed for the Chinese New Year which is also called Spring Festival,it means after this festival spring is coming.Design team named the gift box "The Spring of Chang'an", meaning the arrival of spring.Unlike other New Year gift boxes, this one is with the tang culture as the theme.In order to represent spring, Design team chose four Tang cultural relics and picked up four elements from them, "flower, bird, butterfly and fish", and used them to show the vigor and vitality of spring.

Xingjian Creative & Consulting is a company based in Xi’an，whose specialty is branding and visual communication. What they are good at is discovering the value of the brand from eastern and western cultures, and finding the unique charm of Oriental culture, therefore，they has successfully branding dozens of local clients，making their brand more accessible to the global market, and still have strong Oriental characteristics.

Rujian is a brand which is focus on studying ancient Chinese culture and art, including painting and calligraphy, and use graphic design to present the beauty to modern people.It has designed a series of products for National Museum of China and the Palace Museum.