Digital Seniors is a new charity in New Zealand to help seniors aged 65 years plus to learn how to use technology in order to address their digital exclusion. The brand strategy has been designed to counteract the key barriers faced by seniors, by focusing on positivity and joy. Its symbology emphasises the social and human value gained from addressing this digital exclusion problem. Whilst technology is depicted in the logo, the emphasis is on the human emotion and social connection. Its spirit is intentionally relaxed and friendly by using positive, cheerful colours and a smile at its centre

Max is just someone in love with life who has developed the ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas, into products. He's helping organisations to find creative and engaging solutions, emphasising design that truly matter to people. Educating the community on design as a human-centered mission, to create memorable user experiences.

Digital Seniors represents the digital inclusion of seniors, one of the most digitally disadvantaged groups in New Zealand. Many seniors are threatened by technology. Digital Seniors tries to turn senior’s frustration and embarrassment into enjoyment and self belief “I can do this”. Its approach is based on a friendly Kiwiana spirit which is intentionally relaxed, witty, and with a ‘can do attitude’. Its personality has three defining characteristics: helpful, playful, and friendly.