Scaly was a research to re-think functional items. Making from a single everyday ladder a friendly and new looking avoiding the classical technical existing items. The target was to use ecological components and promote a simple process manufacturing. Scaly have all the imperative and security needs for a folding ladder, a wooden frame with anti slippery feet, a helpful hook on the top while blocking system is operated by a single strap.

Serge Atallah is Franco Lebanese, he lives and works in Paris. Graduated with honors and special mention in architecture in 1996, he also obtained a postgraduate in planning the following year and the same year won the prestigious award of the Institut de France, Charles Abela price and Price Antoine Nicholas Bailly. A few years later, he founded in 2002, a design studio and architecture, with a very broad vision of creation, from graffiti to urbanism through Architecture and Design, hence the name of the agency: ase Product ... Since 2002, Serge officiates in multiple areas with prestigious and well-known brands, multiplying projects and concepts for Disneyland, Club mediterrannée, Mc Donald's, the Bateaux Parisiens, GL Events, or retails brands or restorations such as Casino, Carrefour Sodexho, Elior, Centerparcs ... Moreover publishers and brands such as Koziol gmbh, Normann Copenhagen, Ligne Roset Contract, Planika Fires, Northern Ligthning, Royal VKB, Cookut trust him and regularly publish his creations. He likes to practice his passion outside of traditional media and circuits of design and architecture although his work is regularly rewarded, such as architecture price PROCO 2009 for the shopping center and malls in Besançon or recently the German Design Award 2015/2016 for his work with Koziol gmbh, and the Red dot design awards and the Label Observeur du Design for his work on multiple objects and furniture.

Serge Atallah Studio is a design and architecture studio based in Paris France working with international brands since 2002. The studio officiates in multiple areas with prestigious and well-known brands, multiplying projects and concepts, and considers creation as a link between mind and objects, a process combining inspiration with technical and scientific know how.