Fleur Pavilia, New World Development’s latest residential development project in Hong Kong under The Artisanal Movement, is themed around The Three Friends of Winter - pine, bamboo and plum blossom. The trio thrives in the harshness of winter with for their remarkable characteristics. Together they embody grit, perseverance, and resilience representing the ideal characteristics of the literati in Chinese culture. The key communication visuals are composed of ikebana (Japanese floral arrangement) of the three plants. The charm and personas of the three plants are well illustrated this way.

New World Development Company Limited (Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality, New World Group's core business areas include property development, infrastructure and services, retail, and hotels and serviced apartments, with a total asset value of approximately HK$481.3 billion as at 31 December 2018. New World's brand personality is best defined by The Artisanal Movement, a cultural vision, a philosophy for living. In the age of machines, New World wants to celebrate something more human and kindle the artisan spirit in us. Through Collect, Connect, Collide, The Artisanal Movement becomes an incubator for ideas, and a channel for audiences to experience them.

New World Development Company Limited (Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality, New World Group's core business areas include property development, infrastructure and services, retail, and hotels and serviced apartments, with a total asset value of HK$468.1 billion as at 31 December 2017. New World's brand personality is best defined by The Artisanal Movement, a cultural vision, a philosophy for living. In the age of machines, we want to celebrate something more human and kindle the artisan spirit in us. Through Collect, Connect, Collide, The Artisanal Movement becomes an incubator for ideas, and a channel for audiences to experience them.