Overall, the logo design aims to be luxury and elegant, further brings the concept of Heritage Meets Innovation. Therefore, the logo is designed from primitive triangles and the overlapping layers echo with the idea of Kaleidoscope. Besides that, it is also an abstract form of the initials K and L, as clients believed that it would be eye-catchy and easier for audiences to remember. Last but not least, to enforce the traditional elements, the colour of Peninsula gold and silver are used along with the fleur-de-lis, which further strengthens the correlations with the operating company.

Nicholas Lui is a multimedia design student, who focuses on transformative design. He aims to promote heritage and traditional culture to society through his designs. To accomplish this goal, he had stepped forward by demonstrating his designs in FCAT Undergraduate Conference at Simon Fraser University in both 2018 and 2019. His interactive installation arouses the public's attention to connecting with each other and his product design reminds people about traditions that we are living with. Therefore, Nicholas is a self-motivated designer who never stops exploring and challenging to improve himself.

The Hongkong and Shanghai Hotels, Limited (HSH) is a luxury hospitality and real estate group incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045). It owns and operates some of the world’s finest hotel properties under The Peninsula brand. The company has ten operational Peninsula hotels in exceptional city centre locations in Asia, US and Europe, with a further three under development in London, Istanbul and Yangon. The company owns a total portfolio of HK$45 billion in assets (US$5.8 billion), comprising a small number of ultra-luxury hotels, strategic real estate assets and tourism assets, including The Peak Tram – one of Hong Kong’s most popular tourist attractions. HSH businesses are grouped under three divisions: hotels, commercial properties and clubs and services.