Every Concentric Watch is different. Each watch dial is a unique little piece of Minimal Art, made with the help of a software for random graphics that the designer has developed. After the concept, the dial's 'color code' stands for a personal ideal, a vision. The watches are Swiss Made, with a lot of hand work - but Schulthess's Concentric Watches are forerunners of a new type of mass product, every piece in unique appearance. In the coming years, more of products of this type will be seen on the market, thanks to the help of computers and advanced printing tech.

Modern Architect going into Art and Design. After my successful student years at the renowned ETH Zurich School of Architecture, I founded my own company 'subwave Internet'. I'm self-employed for now almost 20 years. Music, Graphic Design, Arts and Architecture are my main interest and field of work. I'm an thinker, inventor and digital pioneer - but also environmentalist; Tesla driver - a little bit like Elon Musk ;)

subwave Internet used to be a webdesign company after it was founded in the year 2000. Later on, subwave was running their own online shops for watches and Swiss products (swissmade.com). As founder Daniel Schulthess is an architect, the company went in the last years more into Design (Watchbrand Concentric) and Architecture - with the new office a100.ch. First building design projects were started in 2018.