Tick Tock Turtle is designed for children of all ages. Children can easily understand the passage of time by viewing the illuminated dots on the shell which also act as gradual sunrise wake up lights. When the alarm activates, the lights fill the entire surface as if they were plates on the turtle's shell. The shell also functions as a button for children to activate the red night lights while the rest of the parental setting buttons are hidden away under the removable shell. The bottom half of the turtle is made of soft food grade silicone and sticks securely to the bed at night

Daniel Lau is an engineer, entrepreneur and self taught designer. Born in California, USA, Daniel spent more than 10 years in the semiconductor and electronics industry. After having two children, Daniel was inspired to start his own brand emagine A using his knowledge and partners in the manufacturing industry to bring to life new innovative products that will benefit families around the world. Despite not having a background in design, Daniel has always had a passion for art and model building. He looks forward to growing the emagine A brand and the new designs to come.

emagine A based in Anaheim, CA USA designs smart household products for families to promote family health, learning and independence in children. Using science backed studies and the latest technologies, emagine A aims to bring better solutions to enhance the daily lives of families across the world.