A lifestyle store dedicated to the discerning sneakerhead, this 3000-square-foot, L-shaped showroom is wrapped in a zig-zag façade. With half a basketball court that connects two main display areas as the focal point, a wide-open floor plan is adopted to create a versatile multi-purpose space suited for events, fittings and product launches.

Tenniel liberates minds through uncompromising design, and bridges the gap between art and functionality with pragmatic space architecture. Once a proud alumnus of the Rhode Island School of Design, Tenniel is now the founder of Novus Penetralis who constantly sets new standards in the industry by laying the groundwork for award-winning hotels, Michelin restaurants, luxurious celebrity homes, top schools, world-class theme parks and renowned retailers. Over the last decade, his practice has expanded its portfolio into China and the rest of the world, garnering various awards along the way, including the FX International Interior Design Awards, the Perspective Awards and Architecture Masterprize Awards.

In classical Latin, “Novus Penetralis” means merging great ideas with extraordinary design. Established since 2004, Novus Penetralis is an interior architectural firm that brings imagination to life. With business across Hong Kong and China, we are a team of top-notch creatives and designers who are not afraid to cross new boundaries. And in a culture built on innovation, collaboration and performance, we strive to create a better future, while building a legacy that can be passed on to tomorrow’s designers. Tenniel Tsang is the Founder of Novus Penetralis and a proud alumnus of the Rhode Island School of Design. With profound knowledge in fine arts, interior architecture and architecture, the designer had gained a wealth of experience from top architectural firms before starting his own interior architectural firm in Hong Kong. Over the years, he has taken on many commercial projects not only for the world’s most reputable companies, but luxury residential projects for local celebrities, Michelin-starred restaurants, retail shops, offices and show flats around the city. Known for his unique interpretation of functional aesthetics, Tenniel’s expertise in commercial and residential design has led him to work with people from all walks of life as he continues to push the boundaries of interior innovation.