Ximena Ureta Leyenda Wine Packaging
Leyenda Wine Packaging is Silver Design Award winner in 2018 - 2019 Packaging Design Award Category.
Leyenda Wine Packaging

Leyenda is the iconic wine of Casillero del Diablo, a brand that is part of the most emblematic wines of the Concha y Toro vineyard. The roots of Leyenda stretch to Pirque, in the heart of the Maipo Valley, where the famous legend of Casillero del Diablo began more than 130 years ago. Two-decade-old vines grow on those stony soils, which every year in mid-April yield high quality Cabernet Sauvignon grapes. These are harvested manually to ensure their total integrity each season.

Leyenda Wine Packaging
Ximena Ureta Leyenda
Ximena Ureta Wine Packaging
Ximena Ureta design
Ximena Ureta design
Ximena Ureta

She is a designer who can harmonically communicate, with an artistic and aesthetic sense, while meeting the strategic objective of her clients.

Concha y Toro

Founded in 1883, Viña Concha y Toro is Latin America’s leading producer and occupies an outstanding position among the world’s most important wine companies, currently exporting to 140 countries worldwide. Uniquely, it owns around 11,300 hectares of prime vineyards in Chile, Argentina and United States. The Concha y Toro Group comprises a wide range of successful brands from the top of the range Don Melchor and Almaviva to the flagship brand Casillero del Diablo, in addition to Trivento brand from Argentina and Fetzer from California. The Company has 3,169 employees and is headquartered in Santiago, Chile. Marcelo Papa, winemaker and technical director for Concha y Toro, was named Winemaker of the Year by Tim Atkin MW in his Chile 2019 Special Report. After more than 20 years of experience as the lead winemaker for renowned brands such as Casillero del Diablo, at the end of 2017, Marcelo Papa took on the role of Technical Director for the Concha y Toro winemaking area. His successful career has earned him several accolades, and his high-scoring wines are proof of his ability to make wines with great personality and sense of origin. The award given by Tim Atkin highlights Marcelo Papa’s professional work and reaffirms his dedication and commitment to producing wines that reflect Chile’s diverse terroirs.