The helmet will make cyclists easier to spot at night as the light bounces off the top of their helmets in city traffic. When a cyclist wants to make a turn, he/she will look behind to check whether or not it is safe. The changing angle will cause the reflective material on the helmet to detect the lights from the headlight of the car behind. The helmet will enhance the safety because it makes it easier for drivers to notice without any electricity at night.

Jay has served a number of international clients overseas big-name brands like IBM, LG, ONEPLUS, BARNES & NOBLE, and TD Ameritrade. Jay has been recognized for his outstanding career and has been the recipient of a number of international design awards, including IDEA, Core77, the IDA award, IF award, and the A’Design Award.