It is a design project to tap Chinese fish culture and endow the product with culture. In China "yu" is fish, "you" is own, its name means lucky and wealthy. And it is the shape of fish when it unfolds and can be folded for storage and carrying. It is designed not only a stool for sitting but also a decoration hanging on the wall. The stool surface is made of solid wood inlaid with a hand-painted porcelain chip with cultural patterns. The legs are made of solid wood with mortise-tenon structure and fixed with metal screws.

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture Gudao uses the cultural elements in product design. Specifically the studio works on housewares and furniture design, these can be given more spiritual needs. Design of Gudao is to present how people like them think and express their views of culture and beauty.

DIFFER is a brand of Jiangsu Guaizuo Cultural Creativity Co., Ltd. The team of DIFFER is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture DIFFER uses the cultural elements in product design. Specifically DIFFER's main products are housewares and furniture, these can be given more spiritual needs. Design of DIFFER is to present how people like them think and express their views of culture and beauty.