How to distil the richness of Moravian Slovakia folklore into a beer label? We managed to craft a flat background, vector lines and typography into a vibrant ornamental and eye-catching visual style. The design can be further developed to match the type of beer Moravian Slovakia folklore motifs decorate the classic Czech beers, while label designs of the other styles introduce appropriate folklore elements from different regions and cultures (i.e. Stout – Celtic knots).
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Czech brewery situated in village Jarosov. In 1994, it was impossible for Czech people to escape the smash hit from Argema, a Smokie-style band (remember Smokie? Of “Livin’ Next Door To Alice” fame). With hurdy-gurdy music and cheesy lyrics, “Jarosov Brewery” made the eponymous brewery famous throughout the country. However, musical success wasn’t enough to save Jarosov. Financial pressures forced its closure, at the dawn of the new millennium. In 2016, backed by a new investor, Jarosov returned. Focusing on a craft beer niche. And seeking a new visual identity…