More often than not, salt and pepper are used together but have a separate dispenser for each. Pincher combines both in a smaller, one handed and more intuitive design. To switch between salt and pepper, simply flip and then pinch the outer walls to allow the seasoning of choice to flow. The seasoning experience was redesigned so that users didn't have to misplace either dispenser, or require the use of any mechanisms and reduce the messiness of refilling. As the dispenser is always sealed when not in use.

Considered by many as a pioneer in industrial design and innovation in the Middle East, Sahar has already won many prestigious international competitions in several countries. She has also received wide media interest and coverage for her work that ranges from medical design to new concept furniture.

We are a Jordan-based design studio and consultancy founded in 2013, led by Sahar Madanat and a growing multidisciplinary team of designers and engineers. We work to create products that exist to solve a need, enhance an experience, facilitate a higher quality of life through the development of innovative solutions to everyday living.