MyLab 9 ultrasound system provides a full range of diagnostic services. A new design with improved ergonomic, simple yet effective user interface, and a clever use of volumes are the main features of this work. Usability has been improved by redesigning the keyboard zone, making it simple and immediate. Huge efforts focused on improving probes shape and ergonomics, to lower the pain in clinicians which use them keeping the same position over time; their innovative design allows different grips, reducing musculo-skeletal strain up to 70%, for better user experience and comfort during practice.

We cover the entire design process and eliminate the gap between creative and engineering design. PRODUCT DESIGN Our expertise is in two main areas: medical and household products. This gives us a unique perspective of different realities and knowledge bases. By specialising in medical equipment and laboratory instruments, we work to develop medical innovations, including ergonomic and human factor areas and applications of innovative materials and technologies. Our work in this field allows us to find the best solution for each new product and to make advancements in other areas including household appliances, consumer goods, urban design, lighting, gift design and wellness products. We view each new project as a way to create creative and original solutions for our clients. EVENT & INTERIORS Each client has different needs, budgets, and goals for their booth, exhibit, or event design. By understanding these needs, we can create three-dimensional environments and multimedia experiences that draw attention to your corporate identity and brand message. Each tailor-designed space reflects the central idea of the client and their products. We aim to create a space that attracts and helps you communicate with your audience. We create elegant solutions that represent our clients and their communication message. GRAPHIC DESIGN The design of a brand identity does not stop at logo design. It can be expanded into a holistic brand experience in which we explore and develop every aspect of the business communication – not only the product and graphic design, but each element including corporate profile, business cards, multimedia and interactive experiences, advertising, brochures, packaging and so much more. By re-envisioning each aspect of your brand identity, we can help you communicate more effectively to your audience.

Esaote is an italian company specialized in production of professional devices for medical diagnosis. They offer innovative solutions in many fields from prevention to therapeutic applications. Aim of the company is to understand patients needs in order to provide the best solutions to improve their life quality.