Ari Korolainen designed Wake Up because he wanted to help travelers at the airport to be in time at the gate. It features a clock face with movable pointers, which can bet to show the boarding time of a flight. The tag is put around one's neck and if the user happens to fall asleep while waiting for their flight, someone can easily see the boarding time and the request to wake them up. In this way the product reduces the risk of the user missing their flight. The tag is made of recycled leather, and is available in several bright colors to attract the attention of other travelers.

Ari Korolainen is a Finnish architect and designer who was one of the first designers who used recycled materials in his designs. 1985 he started to make cases and stationery products of recycled cardboard. Today he also uses recycled leather commonly in his designs. Good design and environmentally friendly materials can be seen in his Private Case stationery collection. Now, 30 years later, Private Case is a large collection of stationery products and Korolainen is known as Mr Private Case. Furniture design is his another ambition.

Private Case company is est.in 1985 when Ari Korolainen, architect and industrial designer, started to manufacture his own briefcases made of recycled cardboard. The good acceptance in the market and their fabulous design, which has been recognized by numerous awards, have made Private Case Oy one of the leading, manufacturers of environmentally friendly stationery products in the international market.