JR Wines - The Experience, is an enticingly inviting wine tasting bar for street passers-by to walk in and try first-hand the beautiful wines produced by the Haddad family whom continuously endeavor to educate their visitors on their product's legacy and rich history. An Expert Somelier heads each communal table, romantically explaining the simple complexity what the customers are tasting. The space reflects a rich interior composed of natural elements from their vineyards and farms, with the live-show wine cellar being the very center and heart of the space. A truly memorable experience.