News Corp's Blow by Blow campaign was created to help promote coverage of the longest running Australian electoral campaign in a generation. The images, created in 3D, show the political armoury Australian representatives use as weapons against one another, and furthermore highlight three of the key political issues of modern times. The illustrations marry modern day political issues with brutal medieval weaponry. At first glance, the viewer may not notice the political issue, but on closer inspection the underlying message comes to life.

Paul is an award winning digital artist specialising in 3D illustration, product visualisation and creative retouching. With over 20 years industry experience in Advertising and Design, Paul has worked with many of the worlds most awarded Agencies. Agencies such as BBH, Droga5, Goodby Silverstein & Partners, Havas Worldwide, JWT, Leo Burnett, M&C Saatchi and Saatchi & Saatchi. He has created striking content for brands including Cadbury, Coca Cola, Disney, Diageo, HSBC, Jack Daniel’s, Lexus, Qantas, Toyota & Volkswagen. Paul has a passion for his craft and takes pride in his ability to understand a brand and add creative value to a brief. He blends creativity with technical ability to produce beautiful and compelling visual content. Originally from the UK, Paul emigrated to Sydney, Australia in 1999. After holding senior creative roles at some of Australia’s most well known and respected post production houses, Paul began his own successful boutique studio in 2012. In 2016 he began creating under his own name and has not looked back. Paul is currently part of Lürcher's Archive 200 Best Digital Artists Worldwide. He recently won an Epica Award for illustration, 2x CGI Artist of the Year and Best of the Best awards from One Eyeland.

The agency is founded on the collective experience of Stuart Archibald and Bram Williams and one guiding belief: STRATEGY DRIVES SUCCESSFUL BUSINESSES, BRANDS AND COMMUNICATION. This is why Archibald / Williams was conceived as a complete strategy service. Uniting, from the very beginning, two planning archetypes that rarely (if ever) form businesses together: a direct/digital/data strategist and a brand/business strategist. The A / W core business model is best described as a ‘Strategic Compound’. And, to ensure outstanding creative and execution regardless of channel, we have formed a handpicked Creative Collective. This is why, since our inception, we have been involved with our clients in everything from brand to data consultancy, and from TV commercials to web banners and retail point of sale. A model such as this calls for a truly integrated team of strategic practitioners. Ones skilled in the arts of advertising, digital, retail, social, data, CRM and direct marketing. Complemented by a Creative Collective of specialists across advertising, design, technology, digital, CRM and retail.