Acooroo is a children sports brand focusing on providing fun balance bike riding services for preschool children in China. The identity design introduces four mascots as children's training buddies for bike riding, and uses a visual language composed by simple shapes with bright, vibrant colors. The characters and shapes are inspired by the four balance bike skills, which are speeding up, curving, climbing and sliding. This visual system is applied throughout all graphic elements, creating a playful, dynamic world to build an engaging and cohesive brand identity.

Siran Liu is a creative entrepreneur living in greater New York, who works in multiple disciplines including illustration, graphic design, animation, and film. His works have been exhibited in events like SIGGRAPH, NYCIFF, and has gained credits in well-known featured animation films including the Peanuts Movie, Ferdinand, etc. Siran is a firm believer in the value of design and art to convey meanings and connect people. With this belief, he dedicates himself to creating high-quality, engaging art and design for better storytelling to his audience and for his clients.

Agility to Future focuses on providing proper sports protection for children and youth in China. The company owns a professional team to design and promote the product by building and sponsoring communities of Chinese children and young parents. In that way, an integrated sports platform of training institutes, distribution channels and resources is being established. Agility to Future aims to provide professional, comfortable and stylish sports protection to children, making sports activities safe and fun.