This pamphlet was developed for a short-term use to take preorders before releasing Eclipse Cross in the market. With this reason, this pamphlet had low production budget allocated when compared with other regular brochures. Our creative challenge was to depict the dynamism of the Eclipse Cross within a limited budget.

Originally founded as Nippo in 1955, an advertising agency TBWA JAPAN merged with a creative/printing company E-GRAPHICS which has spun out from NISSAN MOTORS’ advertising division to create E-GRAPHICS COMMUNICATIONS. E-GRAPHICS COMMUNICATIONS is Full-service Advertising/Creative/Printing agency. Each part complementing each other with their experienced knowledge and skills to meet customers’ needs seamlessly from its planning to actual execution.

・Established: April 22, 1970 ・Head office: 33-8, Shiba 5-chome, Minato-ku, Tokyo 108-8410 Japan ・Number of employees: Consolidated 29,604 ; Non-consolidated 13,222 ・Capitalization: JPY 284,382 million ・Purposes of incorporation: (1) Development, design, manufacture, assembly, sales and purchase, importing and other transactions relating to automobiles and to component parts and replacement parts of said automobiles. (2) Development, design, manufacture, assembly, sales and purchase, importing and other transactions relating to agricultural machinery and industrial engines and to component parts and replacement parts of said agricultural machinery and industrial engines. (3) Sales and purchase of used automobiles as well as component parts, replacement parts and accessories of said used automobiles. (4) Sales of measuring equipment. (5) Acting as insurance agents in accordance with laws relating to property damage insurance and to automobile damage indemnity insurance. (6) Financing business (7) Any other business related to the purposes set out above.