The design is inspired by the similar gift-giving tradition of Chinese and Japanese, as a means of passing good wishes and expressing gratitude. As red is a traditionally symbolic colour of happiness, the main packaging box comes in a bright, vibrant red tone adorned with sophisticated hand-drawn auspicious elements. The boldness of the main design body is balanced out by pastel coloured gift bag, creating a modern, youthful vibe.

Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia. Through hard work and determination, Shawn won numerous awards and accolades for his designs and fulfilled his dream of creating a successful brand design company that showcases the soul of Malaysian culture to the world.

Muar Yuen Chen Siang Sdn Bhd is one of the biggest and most established bakkwa makers in Malaysia, as well as the top bakkwa producer in Johor. Yuen Chen Siang is backed by more than four decades of dietary wisdom and has become a trusted household brand name in the production of healthier barbecued meat and meat floss, all thanks to its determination on product quality. The original recipe yield on using only the finest, freshest and natural ingredients to produce great flavours. Taste and quality of its products will never be compromised.