UOOYAA is a rising fashion brand of ladies apparels. The brand itself is a gift from the founding designer to his daughter, to inspire her, and every girl, to stay liberal, authentic, and fun. We hope to bring out the same brand spirit through the design of the office space. We hope to create an image of an unfinished site by using the scaffoldings as an key elements. This unfinished state of mind helps remind people to stay simple and humble, focused and determined, yet open and curious.

Alex Xie, was born in Shandong Province, China in 1983.And graduated from Shanghai Donghua University (DHU) in 2007. Founded X&Collective Design (XCoD) in 2013. He believes strongly in research as a design tool, as each project bears its unique set of contextual issues. A critical probing into the specificities of program, site, function, and history is essential to the creation of rigorous design work.