A pavilion is a three-part structure with the plastic exposure of 3th thematic zones:display zone, business center and cinema,connected by central of communication space.Conceptual framework of Information Technology pavilion forms the structure of planning of exhibition space and thematic areas,visual and haptic character of building.Internal space of center is projected as a sequence "of black" (dark) and "white" (well lighted up) spaces,a visitor passes through the enfilade of light and dark halls, where multimedia installations are into an architectural shell.

Mariia Lipina is the Russian architect and designer of interior. In the work she spares basic attention to simplicity, functionality, contemporaneity and attention to the details. Most important, to her mind, there are an idea and legibility of her exposition in architecture. She is a supporter of simply-shaped carefully thought out to the last detail. She limits and deletes unnecessary elements, what a design does aesthetically beautiful and not obtrusive.

The British Higher School of Art and Design, together with the Moscow Film School, the Scream School and the Moscow Architecture School (MARCH) form the Consortium of independent educational institutions that offer high-quality education in creative fields.