"car seat, easy cot, booster cushion & handbag" in one device. For parents looking to eliminate the hassle of moving around the safety seat, the Purseat is the one that parents can travel with/move around, meets the European Safety Regulation (ECE R44) and folds to the shape of a purse. It gives these benefits: easy to use on aircraft, in rental/family car or taxi; uses the space of a purse when stored away; no need to pay extra for a rented safety seat; 4 in 1 function; the child can always have the protection in vehicle on vacation.

David has two kids. By taking care of these kids he learnt the inconvenience of the daily child care while using the baby and child products. Some products do not fulfill his need to look after the children. This triggers him to develop the innovative products that can bring the easy life and contribute to the child care industry. The safety seat is his first design and later he will design more innovative and creative products which do not exist on the market yet.

The designers have also a background in retail and especially in the parenting consumer products. Fatherhood brought them to want to pursue the combination of safety for children and convenience for parents. From this the first product, Purseat, and similarly named company were born. With Purseat, a combination of the word purse and seat, the 4 entrepreneurs thrive to develop a whole range of products that bring both safety and comfort to parent and child. For the safety seat, the safety is the first priority. This design team includes the mechanical engineers from the child seat factory and the specialist from impact test lab, the young parents and the salesmen in the baby product shop. This team knows what exactly to design for what exactly the parents need, based on the professional knowledge, the parenting experience and the users' complaint. The biggest challenge was to reduce the size and weight, meanwhile to fulfill the safety regulation as well. This design team took about 2 years and made it in the end. The Purseat passed the safety test of (ECE-R44) and 3C in August 2017.