The Experience Floor at Hotel NH Brussels Bloom is a new meeting concept designed to emphasize artistic inspiration and relaxation. When companies or organizations meet somewhere other than in the online space, the experience calls for something special. NH Brussels Bloom secured Virserius Studio to meld clever art and design to make meetings more productive. The opening of the space in Fall 2016 was important in more ways than one; it coincided with the hotel’s 10-year anniversary, and it also signaled continued faith and confidence in Belgium's hospitality industry.

Virserius Studio comprises a global group of designers, artists, architects and storytellers who create joyful guest experiences around the world and exceptional results for clients. The team provides a range of interior architecture and design services for hotels, resorts, bars, restaurants, lounges, meeting and event spaces. From project conception through execution, Virserius Studio works hand-in-hand with owners, operators, developers and other hospitality project consultants to realize their dreams and ensure superior results.

Hotel NH Brussels Bloom secured Virserius Studio to blend clever art and design to make meetings more creative and productive. The clients were very specific in their desire to have a unique and innovative space not previously seen before in Brussels. As such, they were very supportive of the design concepts presented by Virserius Studio, so much so that, based on these concepts alone, the hotel could sell space for events before the project formally began.