The design concept stems from the traditional Chinese belief that "Great things come in pairs", hence in the gift box are two sets of red packets, corresponding to the duality of Couplets. 5 sets of graphics, with elaborate brushstrokes, are used to represent the most beautiful wishes, including: Flower and Fish for prosperity, Tangerine of luck, House for home life, Rooster (zodiac) for courage and confidence. Greetings are expressed in the old traditional 'stamp' character arrangement.

Founded in 2014, INDICUBE has served more than thirty clients across twelve industries in ten countries, and has won seven international awards in 2016 and 2017, including the Red Dot Award, International Design Award and Graphis Awards etc. The INDICUBE team first began working with Estée Lauder’s APAC team to deliver key visual developments for the VIP CRM campaigns in China. It has since then opened doors to many opportunities, with a focus on lifestyle brands including notable companies in Hong Kong and around the globe, such as New World Development, Mandarin Oriental, Henderson Land, Hong Kong Jockey Club, Buzz Concepts Group, Lily and Bloom, Hypebeast, Mr Porter and more.