"TAITRA-Taipei Cycle" is proudly presenting a big kaleidoscopic picture of the bicycle world, showing every possible side of the industry and the booming development. A wide-ranging of innovated services is contributing to diverse and colorful lifestyles, making Taiwan’s bicycle industry continue to shine on the international arena.

Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises to expand their global reach. Headquartered in Taipei, TAITRA has a team of 1,300 specialists and operates 5 local offices in Taoyuan, Hsinchu, Taichung, Tainan and Kaohsiung as well as 61 branches worldwide. Together with Taipei World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to promoting world trade.