After establishing the fundamental rules of Geometry, we started to apply the concept to create geometric shapes. There are two main materials used in the lavatories: wood grain plastic laminated and black mirror. The two are highly contrasted in terms of colour and texture. By utilizing the contrast between them, we were able to draw lines and shapes we desired to display. Lights are hidden carefully and subtly in the ceiling, trying to shine in an exquisite way like a supporting actor. Because after all, the geometric shapes on the floor and walls are under the spotlight.
With the advancement of the reform of China's film system, the second-generation multi-cinema cinema has developed rapidly. In 2002, the chairman took the lead to enter the cinema construction industry and engaged in the decoration design and construction of cinema construction. The core members of the company's existing operations management team also joined the theater's operation and management, and grew to become the management leader of the first batch of modern multi-room cinemas in China. In 2009, Shenzhen South Artheng Cinema Investment Management Co., Ltd. was established to provide customers with theater industry consultants, decoration design and construction, operation management and other cinema industry chain services. At the same time, the company also actively participates in cinema investment and refines more perfect service concepts in actual combat management experience to meet different customer needs. In 2013, the company integrated its resources and established Shenzhen Qingrui Culture Media Co., Ltd., which laid out two major sections of cinema construction and cinema investment.