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Julien Perraudin Alphabet Colors Exploration, Design, Logo, Letterforms
Alphabet Colors Exploration, Design, Logo, Letterforms is Iron Design Award winner in 2017 - 2018 Graphics, Illustration and Visual Communication Design Award Category.
Alphabet Colors Exploration, Design, Logo, Letterforms

In this research work the graphic designer tried to treat the alphabet in a minimalist and corporate way. many versions its very branding and other more illustrative. some letter are more conceptual and abstract, very rounded and otherwise treated in a harder way by thick and straight lines. Inspiration comes from monograms as well as visual identity. The work is interesting by the number of letters realized, we find there a multitude of track and symbol that will work for a company or a brand.

Alphabet Colors Exploration, Design, Logo, Letterforms
Julien Perraudin Alphabet Colors
Julien Perraudin Exploration, Design, Logo, Letterforms
Julien Perraudin design
Julien Perraudin design
Monome

The main goal of this particular work was to explore the alphabet through various graphic treatments: colors, grayscale, simple lines, but also more complex approaches. I worked on every letter in a minimalist way, like I would do for a brand or a logotype. Some letters are very "corporate" in their graphic treatment, some other tend to be more illustrative. During all the creative process, the guideline of my work was the following: explore and find new ways to work on shapes that are already known by everyone.