TIGER PAN Hao Xiang Ni Leisure Food
Hao Xiang Ni Leisure Food is Silver Design Award winner in 2017 - 2018 Packaging Design Award Category.
Hao Xiang Ni Leisure Food

The designer redefines Hao Xiang Ni, a kind of Chinese red date with the best taste at 28℃ by exploiting Cardio-id, which is a heart-like form introduced from a romantic story of Descartes and a Swiss princess in the package design. The mysterious heart-shape graph is symbolized, which means every single jujube represents a heart. The poetry illustrations reinterpret the brand tone of Hao Xiang Ni, which endows it with elegance and romance. The package is humanized to some extent in the case, which makes the product even more attractive when sold online.

Hao Xiang Ni  Leisure Food
TIGER PAN Hao Xiang Ni
TIGER PAN Leisure Food
TIGER PAN design
TIGER PAN design

TIGER PAN is a contemporary, valuable packaging designer, and is recognised in the industry as the “craftsman” with both aesthetic spirit and business value. With his own characters and a restricted quantity of products, he only produces 10 designs annually, but receives the most awards in the industry. This includes 5 Red Dot Awards (including the first mainland China “Red Dot Award Best of the Best”) and 50 different awards including 11 Pentawards. He always had a strong belief that products were the best representation of design value. By using a subversive, creative design, it pushes forward the product’s evolution of aesthetic appreciation and upgrade of value. There is never a need of conflict or negotiation between design and business, because an unexpected business value is always created with the design. He is constantly studying and exploring in the field of aesthetics, and is also a guest professor at seven Chinese institutions of higher learning. Because of some mild deep-rooted arrogance, he has even stricter guidelines for himself than those around him. As a designer, it is rare that he doesn’t stay up late, and his working hours are from 5am to 10am. The rest of his time is used for cross country running, supercar racing, caravan camping, antique collecting, and other interests and hobbies. He has a passion for his life and work, and enjoys sudden inspiration and the joy it brings.

Henan Zhengzhou Haoxiangni Jujube Industry Co., Ltd.

Henan Zhengzhou Haoxiangni Jujube Industry Co. Ltd., founded in 1992, is one of the most famous companies of leisure food in China and it ranks top 1 in the field of jujubes product with regard to popularity and sales volume for many years. Their products are sold both online and offline, with a good reputation of quality of product. The company has over 3000 employees and went public in 2011.