The designer redefines Hao Xiang Ni, a kind of Chinese red date with the best taste at 28℃ by exploiting Cardio-id, which is a heart-like form introduced from a romantic story of Descartes and a Swiss princess in the package design. The mysterious heart-shape graph is symbolized, which means every single jujube represents a heart. The poetry illustrations reinterpret the brand tone of Hao Xiang Ni, which endows it with elegance and romance. The package is humanized to some extent in the case, which makes the product even more attractive when sold online.

Henan Zhengzhou Haoxiangni Jujube Industry Co. Ltd., founded in 1992, is one of the most famous companies of leisure food in China and it ranks top 1 in the field of jujubes product with regard to popularity and sales volume for many years. Their products are sold both online and offline, with a good reputation of quality of product. The company has over 3000 employees and went public in 2011.