The Shark Sense VR exhibit lets users dive into the experience of hunting as a shark. Using virtual reality technology users are immersed in an interactive environment which provides audio, visual as well as sensory feedback that guides the experience wile educating users on the senses that sharks use to find their prey underwater. The exhibit is designed for museums and science centers. Due to the VR unit being housed inside a shark-head-structure users are able to self-manage their VR experience without the hassle of wires or the need for staff.

As an interactive exhibit design firm, we design meaningful interactive experiences that push technological and creative boundaries. Our mission is to bring knowledge to life and make learning accessible to all using interactive technologies, specialised knowledge of game design and human-centred experiences, and innovative product design solutions for museums, visitor attractions, heritage sites and corporate spaces. Our vision sees us striving to become a world leader in the design and production of meaningful interactive tools and experiences. Our turnkey solutions are aimed at creating a sustainable future and improving living conditions by making technology accessible and useful for education, conservation, and capacity building.

Formula D interactive is a specialised design consultancy focussing on interactive experiences for communication and learning. We create unique and memorable experiences for museums, science centres, corporate visitor centres and brand lands. Our projects have been awarded for outstanding interaction design and innovative use of cutting-edge media technology. Our solutions are turnkey - from concept design to production and implementation.