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Joel Derksen Honey of the Messestadt Packaging
Honey of the Messestadt Packaging is Silver Design Award winner in 2017 - 2018 Packaging Design Award Category.
Honey of the Messestadt Packaging

In 1992, visionary planners transformed an abandoned Munich airport into an “eco-utopian” community. Concrete runways were replaced with tree-lined bike paths. Today, residents of this car-less district invest in projects that directly benefit the community. With only 30 jars of this honey made each year, it was important to bring the story of this unique community to life in the packaging.

Honey of the Messestadt Packaging
Joel Derksen Honey of the Messestadt
Joel Derksen Packaging
Joel Derksen design
Joel Derksen design
Joel Derksen

Joel helps create compelling narratives that offer brands a glimpse into untapped opportunities, both in terms of developing new offerings and strategies for growth, and redefining existing products. With a patient and thoughtful approach, companies in food, beverage, arts, culture and lifestyle benefit from his broad-reaching experience.

Joel Derksen

Dedicated to the right brand attitude, the right strategy, and the right moment. I work with agencies and companies to find their space and own it with conviction, courage and thought. With a focus on lifestyle, arts, food and beverage, my work involves research, product development, and stewarding young brands to success.