A new stroop waffle brand was to hit the market, aiming to capture a wide range of audience with its playful and bold personality, and its wide range of flavours. In the age of communication packaging, this new brand was positioned to steer adults to explore their inner playfulness. With the created name playing the role of sounding like an entertainer brand, the rest of the packaging presented a new take on the universal language of emotions and characters, making the visuals represent the flavour in an engaging manner that instantly resonates with the feeling you get out of each flavour.

Matter is a leading branding agency in the Middle East, specialised in creating brands with a strong brand story and personality, one that remains consistent starting from the strategy and naming, to the identity and packaging. They have cultivated long term partnerships with a wide range of clients, starting from strong regional players, big multinationals like Heinz, Pepsico, Americana and Nestle, to national and regional startups.