A special edition can for Mountain Dew was to be released in honour of Oman’s 45th National Day. Mountain Dew, a brand by PepsiCo, and Oman’s number one drink, is characterised by its bold attitude, its daring persona, and its passion for adrenaline-inducing sports and activities. With a character as rich as this one, we set to work in order to capitalise on this persona, emphasising its essence as it celebrates this special day. The result, Mountain Dew has definitely channeled its inner sense of pride by staying true to its character as it joins the celebration with its people.

Matter is a leading branding agency in the Middle East, specialised in creating brands with a strong brand story and personality, one that remains consistent starting from the strategy and naming, to the identity and packaging. They have cultivated long term partnerships with a wide range of clients, starting from strong regional players, big multinationals like Heinz, Pepsico, Americana and Nestle, to national and regional startups.