PepsiCo Creator The Camo Collective Marketing
The Camo Collective Marketing is Golden Design Award winner in 2016 - 2017 Advertising, Marketing and Communication Design Award Category.
The Camo Collective Marketing

To promote Camo Out, Dew’s wearable tech line with VFILES & PepsiCo Creator, the brand launched an experience titled “The Camo Collective.” Inside, guests saw the evolution of camo through art from its original function for concealment to a tool to express style. Also inside was a first-of-its-kind interactive augmented reality ‘CamoFlector,’ that used mirrors equipped with hologram-AR technology to be virtually outfitted with the Camo Out patterns and immersed into a virtual music video.

The Camo Collective  Marketing
PepsiCo Creator The Camo Collective
PepsiCo Creator Marketing
PepsiCo Creator design
PepsiCo Creator design
PepsiCo Creator

PepsiCo Creator is an (internal) catalyst group (within North America Beverages Marketing) on a mission to explore the edges of culture and co-create innovative experiences.