To demonstrate different departments of the hardware store Didyk Pictures came up with the idea to present them as several plates with different hardware objects on top of them, served in a restaurant manner. White background and white dishes help to accentuate the served objects and make it easier for store visitors to find a certain department. The images were also used on 6x3 meter billboards and posters in public transport all over Estonia. A white background and a simple composition allow this ad message to be perceived even by a person in a passing by car.

Sergei Didyk is a photographer and graphic designer with an extensive, over 30 years experience in advertising and design. He is the founder and owner of Didyk Pictures - a commercial photography company specializing in food and beverages shooting. The company has at its disposal a large 150 m² photostudio, a comfortable kitchen to prepare food for shooting and a graphic department. It is located in Tallinn, Estonia.

Didyk Pictures is a commercial photography company specializing in food and beverages shooting. The company is working in a close cooperation with numerous advertising agencies in Estonia and abroad. The creative team of the company consists of photographer Sergei Didyk and stylist Rita Didyk. They have at their disposal a large 150 sqm photostudio, a comfortable kitchen and graphic department. Didyk Pictures is located in Tallinn, Estonia.