8 Tickets presents a visual code unlinked from its common use to generate attraction on the client. For this, the metro lines show, through the stops of each of them, different contexts and situations in which the product can be consumed. In order to build and reinforce the consumer’s experience, it includes a ludic dynamics that allows the user to keep the memory of the comsuption through their interaction with it.

Vihucas is a family owned winery in Toledo, at the heart of La Mancha, committed to the production of fine premium ecological wines. Over 40 years, Vihucas Winery has gathered three generations of wine makers’ tradition, incorporating the most important technological and process innovation to the fine wine making practices. The winery has a short high quality production limited to the capacity of its own grown ecological grapes.