Upstox previously the subsidiary of RKSV is an online stock trading platform. Distinct products designed for the pro-traders and layman is one of the strongest USP of Upstox along with its free trade learning platform. The whole strategy and brand was conceptualised during the designing phase in Lollypop’s studio. In-depth competitors, users and market research helped in providing solutions that created discrete identity for the website. Designs were made interactive & intuitive with use of custom illustrations, animations and icons helping in breaking the monotony of data driven website.

Lollypop Design Studio is a global UI/UX design studio that focuses on creating meaningful, scalable and award-winning digital experiences through research-driven design. With a multidisciplinary team, the studio collaborates across sectors, including healthcare, education, finance, and technology, to deliver solutions that align with user needs and business goals. Lollypop contributes to the design community through knowledge sharing, mentorship, and active participation in industry events. Its approach emphasizes clarity, accessibility, and cultural context, enabling clients to connect effectively with diverse audiences.

UpStox is the trading platform offered by RKSV, headquartered in Mumbai, India. It aims to encourage investors by enabling people to buy and sell stocks at 0% brokerage. It makes it extremely easy for users to place orders through mobile, tablets as well as web browser. The product has grown extremely big and successful and RKSV this time wants to merge the RKSV and UpStox into one platform, making it a Parent brand itself.