The design language is very much tech-driven. The space feels like an exploded pixel landscape. Digital clouds hang from the ceiling. Digital cubes are scattered in islands across the space. The pixels represent the digital origin of the travel brand, translated into a physical environment. Shanghai Village has more than 100 retail outlets, and since the very beginning the ZANADU space has been the most visited place in the entire village. There is a monthly footfall of 10.000 visitors, 75% of which have the VR experience and join the CRM program.

Founded in 2004 by Xuan Chen, Shishang is a boutique Architecture and Design studio located in Beijing, China. Chen Xuan is the executive director and chief designer of Shishang Architecture. Under her leadership, Shishang has completed many high-profile residential, commercial and cultural projects which are regularly featured in leading print and online publications.