A small fallow island in the middle of the Emirate of Sharjah was transformed into a transmedia landscape park complete with an ensemble of pavilions, buildings and objects. The overall project, which is being realized on behalf of the state development board Shurooq, gave the architects at 3deluxe the opportunity to develop and implement transdisciplinary design ideas without being restricted by purely functional and profit-based considerations. The design combines a wealth of aesthetic stylistic elements in an interdisciplinary architectural language that spans space and cultures.

3deluxe architecture create architecture that communicates. Architecture that expresses socially relevant themes and aesthetic visions. Architecture that conveys brand messages. Architecture that produces intense and inspiring experiences. Or, simply put, architecture that makes this world more interesting and beautiful. For more than 15 years 3deluxe sets groundbreaking impulses when it comes to design, and more recently also fortified their position in the architecture world. In an international context, 3deluxe’ organic shapes and complex multimedia productions have proven to be style icons.

The Sharjah Investment and Development Authority, also known as Shurooq, is the driving force behind the transformation of Sharjah. Guided by our traditions and inspired by innovation, we are committed to enhancing Sharjah’s appeal as an investment, tourism, and business destination. An independent government entity, we facilitate partnerships and connect investors, corporations, and entrepreneurs with the right opportunities. To achieve its mission, Sharjah Investment and Development Authority (Shurooq) seeks to evaluate and follow-up on tourism, investment, and heritage-related infrastructure projects, participating in the comprehensive construction and development processes both within the emirate of Sharjah and in the U.A.E. as a whole. Sharjah Investment and Development Authority (Shurooq) values professionalism, and provides sound consultation resulting from study and experience.