Change the old grinding techniques like using pestle to increase the performance and bring delightful user experience in a new product was the designer aim. in fact the Crocu as a saffron mill is his effort to achieve resultant of the three cultural & touristic and natural aspects of his motherland Iran by the side of long time keeping as well as saving its quality & freshness.

I Am Rose Rezaei, I have worked with Mr. Seyed ilia Daneshpour for several years. Doing teamwork with him is very favorable & interesting as well as his accuracy in technical points. He is a computer engineer & has been working for a lot of governmental and private companies till now. Because of his activities in UX and interface, interactive design he studied in industrial design too. Designing concepts & products based on inspiration of his ancient & historical country’s motifs is his interest. In addition he is a musician & playing kamancheh is one of his activities.

Crocu design & development personal studio has established in Iran by ilia Daneshpour to design products and packaging with passion of balancing between aesthetics and performance with simplicity alongside focusing on synthesis of Persian traditional art and innovation.