MOTEMASCARA ONE is the top product in the MOTEMASCARA series, Japan’s best-selling mascara. Everything’s been re-examined—from the specs to how it’s made—and evolved to create an unparalleled mascara. Everything women want in a mascara is here. The package, made primarily from an "Endmineral," expresses a crystal polished to shine like a peerless jewel. The transparent materials, previously used only to make works of art, bring out a majestic sense of transparency.

Tokuda founded the communication design company, Canaria in2007. His latest works include the ANA International Business Class Monitoring Campaign "YOUR ANA"(Partnering with Panasonic wearable camera)and heads the creative for notable works such as ILOHAS water,Tokyo Motor Show, UNIQLO Global, FANCL Brand Renewal, Mori Art Museum, Sky Tree Cafe, and serves as a board member for "Hato Cafe" a Japanese Government project to close the gap between Government and its citizens. Tokuda has also helped produce the Peace Act Project Retired Weapons and TREASURED TRASH PROJECT which incubates the continuous challenging and questioning of the role of creativity in society.

FLOWFUSHI is a small cosmetics company founded in 2010. Different from brands that find fame with flowery language―a common sight in the cosmetics industry―FLOWFUSHI develops products with a respect for the basics. It seeks to achieve a simple and powerful brand design by having everything from manufacturing to package creation and advertising planned and produced by the same design team. Product ideas and concepts first arise through designs, and advertisements use actual products to convey the greatness of FLOWFUSHI directly to the customer. To capture the hearts of women in a wide age range, we strive to evoke beauty and good cheer as part of our Beauty & Pop concept. FLOWFUSHI currently far outpaces its competitors as the market share leader in Japan