We devised a way to weave the product window with the story we were telling on that pack. This enabled us to make each variant become unique telling its own story yet maintaining an overall brand and pack visual language to bind the entire product portfolio together. The entire visual language was based on hand-drawn grungy and un engineered elements to create a sense of natural, earthy ingredients that aid a healthy lifestyle. Each product window in a simple yet effective waway conveys the benefit and the product offering.

We are a Design led Innovation organization, solving complex challenges focusing on people and future. We create brands, products & spaces, new experiences, opening opportunities to drive growth for our clients. We have consistently delivered ideas & solutions that come alive as winners in the emerging markets. What makes us dependable: our experience & knowledge of Indian consumers, our eye on global trends, our co-creative approach, our effective blend of insights and innovation.