"BREATHRE" with a cleaning function is pointing the principle of an air purifier that inhales, purifies and discharges contaminated air. On the exterior of the tire, there is an LED sensor which indicates the degree of fine dust pollution, so that the user can recognize it. The inside of the body is composed of Filter-Sensor-Frame-Propeller-Module. Utilizing the principle that the air is introduced through the Duct of ventilator and the purified air is exhausted from the tread. This will help clean up air pollution like soot, yellow dust, fine dust.

Nexen Tire Corporation is a tire manufacturer, headquartered in Yangsan, South Gyeongsang Province, and Seoul in South Korea. The company's name is reflected in the company slogan, "Next Century Tire."