Logo, brand and merchandise are all inspired by the uniqueness of the region. A first of its kind in the region, Tin Man only sells regional (Texas) beer. Growlers designs change often to add value to the brand. Inspired by the uniqueness of the region and the industrial interior design, each detail of the brand was thought out. Included in the brand is a special edition army growler to honor Ft. Bliss, the Army's second-largest installation, behind the adjacent White Sands Missile Range.