TIST wanted to give new and unexpected experience to customers for the summer project of LOTTE WORLD MALL. So the study was focused on to increase the user experience by space and to expand the culture of story by design connecting the wide space of complex mall into one story. In collaboration with the illustrator, Janine Rewell, with the theme ‘Let’s play, Blue Paradise’, a story was made that animals and girls play together in summer in a magical island on deep blue sea to create the continuous storytelling for customers while shopping and moving.

TIST, with the mindset of an ARTIST and SPECIALIST, provides solutions that add value on many corporate and individual brands under the evolving media frame and variously changing marketing environment. TIST is harmoniously operating two different business scopes of DESIGNTIST, which puts intention point at improving values of company brands, and TIST&CO, which targets to make individual lifestyle more valuable.