The desire to connect the unnatural with the natural and make it self-evident. It was important to give the design a kind of naturalness. In contrast to the naturalness of the frame, the puristic washbasin with the drawers stands, which close on fermentation and intensifies the impression of a closed object. The corpus of Korean looks as if in one piece, the inserts of wood reinforce the connection to the frame. In the inserts there is an order system as well as connections for various electrical devices and two induction charging stations in the work surface.

The designer maik juch comes originally from graphic design and marketing. Already in the beginnings of his career, he dealt with product design. This led to a stronger collaboration with renowned architects in 2010, which involved him in projects for Abu-Dabi and Switzerland. Through various architectural and furnishing projects, the company profile has changed since 2012 from marketing to product design and interior design. Since 2015 the projects of maik juch have regularly received awards.

Both the emotional and aesthetic value as well as the quality and longevity of the products are the main focus of juch design. Each design is unique and in form and statement puristic and unique. All materials are matched to each other before real masterpieces are created by real craftsmanship.