Numerous green artistic elements have been applied to vitalize the K11 Art Mall, and at the same time create a platform in the mall for everyone to interact in various aspects. The design is to present a brand new, interesting lifestyle. K11 collaborated with AS design team to build a "Modern Vivarium". Customers get to experience how living in the micro-ecological system feels like. The connection between people and the nature is more tight. It is also a self-sufficient community where Art, People and Nature coexist.

A revolutionary museum retail concept and a hybrid model of art and commerce founded by Mr Adrian Cheng in 2008, K11 is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature. He then founded the K11 Art Foundation in 2010 and built two art villages in Wuhan and Guiyang that serve as an incubating springboard to groom young emerging contemporary Chinese artist and educate the mass about art and creativity. Adrian believes that art is for the mass and he successfully merges this with commerce and created a sustainable “art x commerce” K11 business model, creating a museum retail concept, offices and residences in Greater China. The flagship K11 in Hong Kong and Shanghai were launched in December 2009 and June 2013 respectively. The K11 Multi-Cultural Living District in Wuhan and K11 ECO HOME in Beijing were opened in 2010. Art villages in Guiyang and Wuhan were opened in August 2009 and December 2011.