The Smog Free Project offers a unique sensual experience of a clean future. It consists of Smog Free Tower and Smog Free Jewellery, and the Tower is the largest air purifier in the world that cleans 30,000m3 per hour via patented ion technology, using no more green electricity than a waterboiler. Collected smog particles are then compressed and turn into a tangible souvenir, rings and cuff-links. By sharing a Smog Free jewelry, one donates 1000m3 of clean air.

Dutch artist and innovator Daan Roosegaarde (1979) is a creative thinker and maker of social designs which explore the relation between people, technology and space. Roosegaarde has been driven by nature's gifts such as light emitting fireflies and jellyfishes since an early age. His fascination for nature and technology is reflected in his iconic designs such as Smart Highway (roads which charge from sunlight and glow at night), Waterlicht (an installation which shows the force of water) and Smog Free Project (the largest outdoor air purifier in the world which makes jewellery from smog) Roosegaarde graduated from The Berlage Institute with a master in architecture. He founded Studio Roosegaarde in 2007, where he works with his team of designers and engineers towards a better future. Together they develop ‘Landscapes of the Future’ building smart sustainable prototypes for the cities of tomorrow. Roosegaarde has been named Young Global Leader at the World Economic Forum and Artist of the Year 2016 in The Netherlands. Roosegaarde has won the INDEX Design Award, the World Technology Award, two Dutch Design Awards, the Charlotte Köhler Award, and China's Most Successful Design Award. He exhibited at the Rijksmuseum Amsterdam, Tate Modern, Tokyo National Museum, Le Musée des Arts Décoratifs Paris, Victoria & Albert Museum, and various public spaces in Europe and Asia. Selected by Forbes and Good 100 as a creative change maker, Daan Roosegaarde shares his visionary ideas frequently at conferences across the world such as TED and Design Indaba.