Exhibition designed for Vogue and Bvlgari makes ingenious use of photics and illusion in an attempt to overcome the line marking reality from mirage, and put viewers into a space of reality and illusion so as to become part of the scene. The entrance is wrapped up by the poster wall and the shuttered mirroring façade. Filling up the exhibit hall are those diamond pieces of different sizes and materials. Dichroic film is also used on one side of some diamonds to reflect diverse colors. With the mirroring floor and ceiling, providing an experience of an endless expansion of space.

“Design is the catalyst that elegantly brings out the full potential in a project.” SODA Architects was founded by Mr. Yuan Jiang and Mr. Chen Song in 2015, in Paris and Beijing simultaneously, using their comprehensive background in local and international forms of architecture and art. Years of experience at Ateliers Jean Nouvel (Paris) and Pei Partnership Architects (Asia) – Pei Partnership Architects Asia respectively, allowed both architects to participate in renowned projects such as “The Suzhou Museum”, “The Paris Philharmonic Symphony Hall”, “The New National Art Museum of China”, among others. In 2010, they were shortlisted by New York’s eVolo Design Competition and recently, the duo collaborated with VOGUE Magazine on the “Gem·Dream·Style” Retrospective Jewelry Exhibition designed for LVMH’s Bvlgari.

“Design is the catalyst that elegantly brings out the full potential in a project.” SODA Architects was founded by Mr. Yuan JIANG and Mr. Chen SONG in 2015, in Paris and Beijing simultaneously, using their comprehensive background in local and international forms of architecture and art. Years of experience at Ateliers Jean Nouvel (Paris) and Pei Partnership Architects(Asia) respectively, allowed both architects to participate in renowned projects such as “The Suzhou Museum”, “The Paris Philharmonic Symphony Hall”, “The New National Art Museum of China”, among others. In 2010, they were shortlisted by New York’s eVolo Design Competition and recently, the duo collaborated with VOGUE Magazine on this “Gem•Dream•Style” Retrospective Jewelry Exhibition designed for LVMH’s Bvlgari.