Showcase, a place for people to go through, not mannequins: Usually, mannequins placed in the showcase to attract people, and customers to the store. However, in Maher store, mannequins are not placed in a showcase and instead, people see some walkers who go through, stop or even sit in the showcase. People from outside watch those inside and those inside watch them outside. In a way, mannequins and people have taken each other place. In this design project, a social topic is addressed and a social expression, evaluation, and interpretation of mannequin-ism are done via architectural space.

Born on 1352 – Hamedan – Iran he has been graduated from IAU with a Master in Architecture and Urbanism. He is the Founder of the Harmonic Trend Engineering Consultants on 1386 (meanwhile he has also founded Link office in Kish island on 1383). He has designed and managed several architectural and urban projects in national and international level. In addition to the professional activity he also founded a research department in harmonic trend office to promote the theoretical approaches in this office. The Harmonic Trend [L] under his management has collaborated with BIG (Bjarke Ingles Group), Denmark from 1387. Presenting publications and theories and giving speeches and being a faculty member and a jury to several national and international congresses, in addition being an invitee to many internal and international competitions and be a winning proposal in some of them, has been a part of his career. He is also university professor in Azad central university and Soureh University.

Harmonic Trend [L] always tries to represent the best offer in relation with the client and user. Iran’s economy and the project being economical is [L]’s supreme consideration. We are trying to build a flexible architecture that both the client and the user can adopt it to their own conditions. Investigation and research is the main key and the critical factor that always grounds the impressive creativities in [L]’s architecture.